This concept usually not based on actual demand of consumers for providing specific product, it depends on business strategy and its products that theoretically will be accepted by consumers because of good quality, performance and any creativity futures. This concept is not effective and might fail in more cases, because in current industry, because of availability of too many products, the final decision always refers to consumers for selecting their favor product. Production Concept This concept based on producing inexpensive products via mass production technique, in the context of this concept it can be seen that consumers always accepting low price products so that the company try to make good mass production and distribution system with minimum cost. In regard to mass production benefits, but economic values of products and availability does not provide full motivation factors to force consumers to select those products, then, this concept might fail if the product not satisfying consumers.
Reddit Immediately after college dropouts Steve Jobs and Steve Wozniak founded Apple in Aprilthe duo initially sold some circuit boards that they produced inside an unused garage. They subsequently introduced Iphone marketing orientation 8-bit fully functional home computer Apple II in and it eventually became one of the first highly successful commercially produced microcomputers in the market.
But the company did not rest alone with designing and manufacturing computers. Apple expanded its product portfolio and successfully emerged as an innovative and influential multinational technology company. The introduction of iPod in and the online music and app store iTunes have revolutionised the music industry through the promotion of digital music.
These two products created and supported an emerging ecosystem for selling and purchasing music via the Internet. The company was also instrumental for ushering in the era of smartphones Iphone marketing orientation tablet computers with the introduction of iPhone in and iPad in These two consumer electronic devices have reimagined the way manufacturers develop and produce mobile devices.
After all, this prudently and intricately crafted strategy has played a critical role in hurling its brand and products toward an unprecedented level of popularity and approval.
The competition was tough and Apple was at the losing end.
The company struggled with maintaining sales and it finally succumbed to defeat as Windows-based personal computers from Microsoft gained a stronghold in the market.
The poor performance of Apple stemmed from its poor product strategy. Apparently, the company was producing and selling an array of computer products that were redundant and confusing.
When Jobs returned in to lead the company, his first order of business was to discard all unprofitable products and realign the product strategy based on the concept of simplicity and premium user experience.
Today, product strategy is at the core of the marketing strategy of Apple. One of the reasons why these products have become successful is that they are user friendly and highly intuitive compared with their competitors.
They are also unassuming because of their simple and uniform built and design. Of course, despite this simplicity, these products provide a premium user experience through innovative features and design considerations.
It is important to remember that these products were not original. There were already ultrathin laptops long before Apple introduced the MacBook Air. Portable media devices had existed prior to the popularity of iPod. Moreover, there was already a market for smartphones and personal digital assistants before the iPhone and iPad revolutionised mobile computing and the consumer electronics industry.
However, these products have outcompeted their predecessors and some of their counterparts because they provided an innovative and unique overall product usability and consumer experience.
Apple employs a retroactive and proactive approach as part of its product strategy. Essentially, the company develops its products based on the existing products of competitors but it improves them by removing undesirable qualities and integrating differentiating features.
The results are products that appear new and innovative but are still familiar or recognisable. Creating and sustaining brand loyalty through complimentary products The extensive but controlled product portfolio of Apple creates a uniform and unique product usability and consumer experience.
The sleek metal-based aesthetics of a MacBook also signals a sense of uniformity when used alongside the iPhone. The user interface of these consumer electronic devices also employs the same functional and design principles centred on simplicity thereby creating a strong sense of familiarity.
It is also important to note that a particular user of different Apple devices can take advantage of this homogeneity through the Apple ID. This all-access account allows users to manage their digital identity, files, and device preferences across different devices thereby allowing seamless transition.
Apple products create a halo effect. Because each product complements another product, consumers would usually choose to stick with the Apple brand rather than buying different products from different manufacturers and create a hodgepodge of varying product and consumer experience.
Considering the fact that the company has a large pool of loyal consumers, they tend to buy all products under the Apple brand. This halo effect coupled with deep brand loyalty complements the sales performance of each Apple product.
The development and promotion of complimentary products and services are undeniably part of the marketing strategy of Apple. With iconic and relevant products coupled with industry tenure and established branding, the company now enjoys legions of loyal consumers that comparable to fandoms of popular celebrity.
Maintaining brand image through premium pricing strategy The products of Apple are relatively expensive when compared with similar products from competitors. An iPhone can be twice or thrice more expensive than the flagship Android smartphones of other manufacturers.
But premium pricing is also part of the marketing strategy of Apple. After all, there are consumers who believe that expensive products enjoy an exceptional reputation or represent exceptional quality and distinction.
Thereby, Apple products are positioned as superior over their competitors through this pricing strategy. It is also important to consider the fact that luxury has a psychological association with premium pricing.I believe Apple takes on a more product orientation approach as opposed to market orientation.
This is because of their highly sophisticated, innovative products that have received such good responses over the past few years. The unique marketing and advertising situation of the iPhone Despite its record-breaking sales performance and a high level of popularity, there are no extensive marketing strategy for the iPhone apart from product and pricing strategies and publicities coursed through tradeshows and media relations.
Jan 21, · The 5 Marketing Concepts – Marketing Management Orientations. While trying to build profitable relationships with target customers, management has to design an effective marketing strategy. As you have learned, the marketing management orientation a company chooses and applies depends on management’s interests and preferences.
Apple’s iPhone Marketing Strategy Exposed Every ambitious business owner hopes to succeed and become a leader in their niche. The tough truth of the matter is that there is only room for one brand in the number one spot. And when you hit that spot you have to fight hard to keep it.
Today, product strategy is at the core of the marketing strategy of Apple. Furthermore, it has become the competitive advantage of the company and its flagship products to include the MacBook, iPod, iTunes, iPhone, and iPad.
Jul 10, · Apple was voted the overall winner of the CMO Survey Award for Marketing Excellence yet again. Apple has been selected as the winner or .