Short Case Study Price: INR ; Buy Now To download this case click on the button below, and select the case from the list of available cases: This case is about the epic historical film Bahubali released in July Despite being made in the South Indian language of Telugu, the movie was successful all over the country.
A Telekinetic Coffee Shop Surprise Agency Thinkmodo is behind some of the most entertaining and passed-around experiential videos, including this recent effort to promote MGM's remake of "Carrie" last year. Patrons of a coffee shop witnessed a young woman send a man up the side of a brick wall with a flick of her hand after he accidentally spilled his coffee on her laptop -- a "real world" example of the telekinetic rage that drives the film's title character.
Advertising Age Player Red Bull: Red Bull announced the effort at the beginning of and on Oct. Baumgartner made his leap. It became one of the most-talked-about events of the year -- clips of the feat even served as the intro and finale to Google 's annual zeitgeist video.
Advertising Age Player Nike: It also snapped images of those chalk notes and sent them to those who tweeted them. And although the reputation of its founder later crashed, Chalkbot remains a landmark experiential effort. The film, directed by RSA 's Jake Scott, was projected onto the facade of a New York building, giving onlookers a true sense of voyeurism.
The effort was designed to assert HBO's position as a storyteller like no other. Coke brought "happiness" to the frigid in Sweden ; Fort Lauderdale reminded New Yorkers that they could be wearing bikinis elsewhere; and Caritas showed how far donations could go to providing comfort for others.
Advertising Age Player Gatorade: Gatorade staged a rematch between the two original teams documented in online webisodes and a TV series. Since then, the supercomputer has evolved into a cloud service that enables many types of businesses to make sense of their mounds of data in more human ways.
Recently, IBM invited mobile developers to come up with their own Watson-fueled ideas and will provide seed funding for the three best.
Advertising Age Player Royal Caribbean: For RCCL's new "Quantum of the Seas" ship, the tech-innovation firm created digitally-enabled faux balconies that give each stateroom a real-time live-streamed view of the sea, complete with guard rail.
The firm consulted with MIT and Harvard scientists to help ensure the experience would be motion-sickness-free. The brand has also conducted moving stunts, such as this tear-jerker that brought Filipino overseas workers home to their families.
Advertising Age Player Zappos Last year on the busiest -- and most annoying -- travel day of the year, the day before Thanksgiving, online retailer Zappos sprung a surprise on one of its most loyal markets, Houston.
Along with agency MullenZappos turned one of the baggage carousels at George Bush Intercontinental Airport into a "Wheel of Fortune"-style game that awarded travelers the prizes upon which their luggage landed.The Indian palate is spicy and ‘masaledaar’ which is evident in our preferences across food, conversations and movies too.
Research shows that a majority of Indians (39%) love watching Masala. The decade of the s tended to consolidate the gains made in the seventies rather than to initiate any new trends equal to the large number of disaster movies, buddy movies, or "rogue cop" movies that characterized the previous decade.
Designed and packaged for mass audience appeal, few 80s films. Watch Netflix films & TV programmes online or stream right to your smart TV, game console, PC, Mac, mobile, tablet and more. Movie marketing discusses some of the most novel techniques used by movie production houses and actors to aggressively market their movies in the highly competitive environment.
Online movie marketing is gaining popularity because the Internet users get huge amount of information, get the feel of the movie. Media & Advertising Statistics and market data on Media & Advertising Statista offers a comprehensive range of statistics on the media and marketing market.
Bollywood, the name given to India’s Mumbai-based movie industry, is the world’s largest filmmaking entity -- the largest the planet has ever seen.
The Indian cinematic tradition commenced.